What next? Public Touch Screen Graphic Design Pay Boxes... Design it yourself!
Taken from http://burnfield.com/peter/work/marie-frans/
"Marie Frans is a new swedish photographer’s agency, representing four photographers (one of them being my favourite Daniel Norrby). Me and Martin Ström were asked to create their graphic identity and website.
I am very interested in business cards in general. The fact that a small 90x50 mm paper card should represent a person and sometimes even a company is to me very fascinating. I do like the idea of giving something away — as you do with business cards — and I think that aspect of the business card is more interesting than the actual information part (the info you can at most times find elsewere if needed).
One thing that was important when creating the Marie Frans graphic identity, was the fact that Marie Frans is a small company with a limited budget and a company that might be in a completly different place (in terms of people and location) in a near future. A solution that was cheap to produce and easy to update was to prefer.
Since Marie Frans works within the field of commercial photography — with most clients beeing advertising agencies and magazines — leaving a trace is important. The most logic thing to leave behind would be some kind of reproduced photo, why then not make these photographs into the business cards? A business card containing the usual contact information but also beeing a photo by one of the photographers represented by the agency. Of course — such a solution would probably turn out quite expensive; reproducing photos in 4 color, on nice paper etc. And the biggest problem; having to stick to one or at least a limited amount of photos. The solution is very simple: let’s print the business cards at an instant photo development service, where people go to print their digital photos. Not only is such a solution quite cheap (about 1.2o € / business card), it’s very easy to update with new photos and new contact information and it is easy to make more of them without having to make new offset plates etc. And a nice bonus feature — it differs very much from other agencies glossy identities, and deals with a kind of honesty (to the object, purpose, material etc) that I would like to think is important in my work.
After some research, I found out that one of Swedens biggest photo chains Expert not only offers you the opportunity to upload pictures over the internet for printing but has a service where they split up you photo into 4 smaller photos: a 100x150 picture becomes four times 50x75 — perfect for business cards. After a couple of try-outs (especially with the typography, since it had problems turning out nice in small sizes) a final result was reached. The first round of business cards comes on two different photos, but when needed Marie Frans can simply upload a new one (with the contact info added on top) at expert.se, wait a couple of days, pick up at the local Expert store, cut two times and tada — four new business cards."
"Marie Frans is a new swedish photographer’s agency, representing four photographers (one of them being my favourite Daniel Norrby). Me and Martin Ström were asked to create their graphic identity and website.
I am very interested in business cards in general. The fact that a small 90x50 mm paper card should represent a person and sometimes even a company is to me very fascinating. I do like the idea of giving something away — as you do with business cards — and I think that aspect of the business card is more interesting than the actual information part (the info you can at most times find elsewere if needed).
One thing that was important when creating the Marie Frans graphic identity, was the fact that Marie Frans is a small company with a limited budget and a company that might be in a completly different place (in terms of people and location) in a near future. A solution that was cheap to produce and easy to update was to prefer.
Since Marie Frans works within the field of commercial photography — with most clients beeing advertising agencies and magazines — leaving a trace is important. The most logic thing to leave behind would be some kind of reproduced photo, why then not make these photographs into the business cards? A business card containing the usual contact information but also beeing a photo by one of the photographers represented by the agency. Of course — such a solution would probably turn out quite expensive; reproducing photos in 4 color, on nice paper etc. And the biggest problem; having to stick to one or at least a limited amount of photos. The solution is very simple: let’s print the business cards at an instant photo development service, where people go to print their digital photos. Not only is such a solution quite cheap (about 1.2o € / business card), it’s very easy to update with new photos and new contact information and it is easy to make more of them without having to make new offset plates etc. And a nice bonus feature — it differs very much from other agencies glossy identities, and deals with a kind of honesty (to the object, purpose, material etc) that I would like to think is important in my work.
After some research, I found out that one of Swedens biggest photo chains Expert not only offers you the opportunity to upload pictures over the internet for printing but has a service where they split up you photo into 4 smaller photos: a 100x150 picture becomes four times 50x75 — perfect for business cards. After a couple of try-outs (especially with the typography, since it had problems turning out nice in small sizes) a final result was reached. The first round of business cards comes on two different photos, but when needed Marie Frans can simply upload a new one (with the contact info added on top) at expert.se, wait a couple of days, pick up at the local Expert store, cut two times and tada — four new business cards."
posted by joao at 12:30
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